Wildlike founder Alysa Teichman teams up with interior design group SWOON, the studio to craft a distinct, paradoxical design for her jewelry brand’s first physical storefront.
A sitting area decked out in bright orange hues.
When Alysa Teichman decided to finally open a brick-andmortar location for her jewelry brand Wildlike (wildlike.com), she reached out to multidisciplinary design firm SWOON, the studio (swoonthestudio.com) to help develop her high-end piercing salon with bold, graphic style. “I set out to reimagine piercing by creating a luxury experience that marries designer jewelry and the rough edge of piercing and tattoo culture,” Teichman explains. SWOON partner Joslyn Taylor adds, “We wanted the interiors to feel cool but comfortable… a place where you’d feel at home whether you were 16 or 76.”
The Wildlike logo features an adorable lightning bolt.
Outfitted with custom furnishings and displays, the one-of-a-kind immersive setting features poppy colors and soft, curvy profiles that symbolize the juxtaposition of the brand. “The sinuous lines are meant to be a subtle nod to the contour of an ear,” Taylor notes. Subtle details, like the coffee table incorporating Wildlike’s inaugural collection of piercing studs alongside a lightning bolt brass door handle, construct an immersive experience, connecting each client with the heart of the brand. “SWOON executed my vision for Wildlike’s first store location flawlessly,” gushes Teichman. “The paradox SWOON helped me create inside the store really helped me set Wildlike apart in a crowded space.” 4218 Oak Lawn Ave.
Photography by: PHOTOSTUDIO BY SWOON
