Since 1987, South by Southwest Festival has made it their mission to foster creative people in achieving their goals. The iconic amalgamation of film, interactive media, music festivals and conferences has grown bigger and better each year, and 2019 proves to be no exception.
The Sweatlife House by Lululemon
Lululemon, the haven of luxury athletic wear, has created a unique experience that SXSW has never seen before. In a “playground of possibility” attendees will relax, recharge, and connect with their mind, body, and soul through a series of immersive experiences. Digitally enhanced meditation and multi-sensory yoga classes will lead guests to discover that the body is the most powerful machine at SXSW.
Goop MRKT Austin
Gwyneth Paltrow’s esteemed and eclectic pop up will be setting up on South Congress through April 28th in a new iteration. Sign up for an assortment of enriching workshops, wellness treatments, and workout classes that reflect Paltrow’s famed lifestyle. Locals and newcomers will be able to shop Goop’s one of a kind products, speak to trusted experts, and take part in the favorited Goop practices. Dance cardio, rope toning workouts with Amanda Kloots, clean beauty master classes and educational workshops such as eye health and vision solutions will all be available. As a first ever, this Goop pop-up includes treatment rooms for individual appointments like tarot cards and facials, making this stop by a must.
British Music Embassy
The British Music Embassy has become the gold standard for international showcasing at the SXSW. The 2019 rendition for this year’s SXSW will showcase 58 new UK artists throughout a variety of day parties and performances. Productions of which will be recorded by The BBC for future broadcast. A series of networking events, B2B events and launches will be taking place in the surrounding areas through interactive and SXSW media.
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