We’re all guilty of a little retail therapy now and again. A new dress or well-fitting pant can turn any frown upside down, but a new study shows one in three Gen Z shoppers feels downright “addicted” to fast fashion, and that’s no good for the environment or your bank account.
Stepping up to the challenge of changing young habits and clearing your closet of made-to-break looks, fashion reseller thredUP teamed with Stranger Things actress Priah Ferguson to curate a line of thrifted looks that will turn your back-to-school shopping into something much more unique and sustainable, as well as a new initiative called the Fast Fashion Confessional Hotline.
“I’m a huge fan of fashion and getting the latest trends, but I also care about keeping our planet healthy and strong,” Ferguson says, who fans will recognize as the smart and sassy Erica Sinclair from Netflix’ hit show. “I’m very excited to partner with thredUP. After learning how bad fast fashion is for the environment, I decided to take a break from shopping that way. I hope this hotline inspires people to change their shopping habits and think about thrifting. Even small changes can make a big difference for our future.”
Earlier this year, thredUP took a look at the hard data and compiled a 2022 resale report that found 59 percent of those who shop at fast-fashion stores know their habits are harming the environment, creating more fabric scraps that pile up in landfills as about 60 percent of all such garments are tossed out the same year they were purchased.
Ferguson and thredUP execs want to turn that trend into a fading fad. The collection of pre-loved clothes that Ferguson put together features ready-to-wear ensembles and inspiration that can outfit college students from the classroom to the party, and everything in between.
Should shoppers need any reminder what’s at stake, they can call 1-855-THREDUP and hear from Ferguson all about the negative impact fast fashion has on our environment, so she can inspire them to make a positive change from their closets to the world.
“At thredUP, we’re committed to inspiring a new generation of consumers to think secondhand first,” says Erin Wallace, VP of Integrated Marketing. “Our data shows that college students want to quit shopping fast fashion, but we know it’s hard to resist. That's why we're thrilled to partner with Priah. Together, we set out to make it easier than ever for shoppers to kick the fast fashion habit and embrace a healthier way to shop."
The full thriftable collection from Ferguson and thredUP is available now via thredup.com, and the hotline is now open. See more of the looks below and learn more about the environmental impact of fast fashion at thredup.com/lp/hotline.