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#ShopTheExpo at Neiman Marcus NorthPark Center

Krystal Sarna | October 16, 2017 | Feature Features

Indie Beauty Expo (IBE) brings Dallas beauty addicts a selection of under-the-radar products.
Beneath Your Mask assortment

By partnering with Neiman Marcus, IBE continues to shed a light on independent beauty, lifestyle and wellness brands with an exposition-style roundup of products. Taking root in the retail markets of New York, Los Angeles and Dallas, IBE is slated to expand to London in 2018. The two-day event at NorthPark Center will feature a curated collection of fresh finds to switch up skincare routines! Founders Nader Naeymi-Rad and Jillian Wright, Neiman Marcus’ vice president of Beauty, Kelly St. John, and faces behind the brands will be on hand for a tailor-made shopping experience. Lines and products at ShopTheExpo include organic oil Le Prunier, Polynesian-inspired Mahalo Care, climate-smart skincare line, Pour Moi, and the Ayurvedic-based Ranavat. Giving power to the people, brands with buzz may become part of Neiman Marcus’ permanent beauty assortment. Oct. 20-21, Neiman Marcus NorthPark Center, 8687 N Central Expy



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