During New York Fashion Week in February, Rosie Assoulin showed her latest whimsical-but-wearable fall collection to rave reviews. One week later, the CFDA Award-winning designer breezed into Dallas to preview the collection and show her current spring collection at Forty Five Ten. Beloved by fashion-forward locals and called a friend by many in town, Assoulin is practically an honorary Dallasite. To live like Rosie Assoulin in Dallas, here’s what you need to know.
Where do you stay when you’re in Dallas?
Sometimes friends will host us when we have the kids, but when [I’m on my own], there’s something so special about staying in a hotel. The Joule is amazing.
Do you have a room-service go-to at The Joule?
Americano is really great. I also love having a cocktail across the street at Mirador.
Any skincare necessities you pack?
I’m obsessed with facialist Joanna Czech... I try to see her when I’m here. My go-to products are True Botanicals, Dr. Hauschka, and—something I picked up at Forty Five Ten a few years ago—Blue Lagoon by May Lindstrom. It’s amazing for those windy, cracking days. I just slather it on.
What do you typically wear here?
I usually pack light for Dallas. You can wear one thing and have it carry you throughout the day.
Describe Dallas women’s style.
Very eclectic. There’s a sense of fun and playfulness that people are too prescriptive about it in other places. What we do at Rosie Assoulin is so inspired by that idea. Experimentation, but classic.
Best shops in town?
Dolly Python, Vintage Martini, The Tot in Highland Park Village, and of course, Forty Five Ten. Ylang 23 also has gorgeous stuff.
Restaurants?
I love Bullion—holy cow. Everything is amazing, from the food to the bar. Also Bird Bakery. I’m obsessed with the oatmeal cookies.
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