From boxed botanicals to chic custom installations, Trove Florals (troveflorals.com) is Dallas’ go-to source for long-lasting flower arrangements. Here, founder Jody Stein chats with us about her blooming business.
Jody Stein at work
For this custom piece, Stein added preserved botanicals to an oil painting PHOTO COURTESY OF TROVE FLORALS
Why the focus on preserved flowers? For years, I arranged fresh florals for my mother-in-law and her friends. However, the schlepping and water spilling in my car got old very quickly. I wanted to continue working with flowers, but without such finite limitations. From months of research, I learned that florals and other natural elements will keep their beauty when preserved, which meant I would no longer have to worry about upkeep, spilled water and flowers dying in a week.
The Kelly, featuring purple orchids and hydrangeas PHOTO COURTESY OF TROVE FLORALS
What’s the story behind your signature Trove boxes? The concept came to me in the most random way—while listening to The Little Mermaid’s ‘Part of Your World’ with my then-3-year-old. Ariel sang passionately about her treasure trove, which inspired me to bring a trove of botanicals to life. All my Trove boxes are named after people in my life who have faced challenging times. The mix of flowers in the boxes is a way of telling their stories. With each Trove box, partial proceeds go to charities that have a connection to that box’s namesake.
The Bob is made vibrant with shades of orange and fuchsia PHOTO COURTESY OF TROVE FLORALS
Any favorite custom pieces you’ve created? I love taking discarded pieces and turning them into a thing of beauty. I took an old oil painting of a flower arrangement and added preserved botanicals that looked like they were protruding out of the arrangement. I presented the idea to a hotel, and the team ended up falling in love with the concept and commissioned a few for the lobby.
In The Sloane box, preserved hydrangeas and roses are accented with rice flowers and geodes. PHOTO COURTESY OF TROVE FLORALS
What’s up next? We’ve got some incredible botanical installations booked for hotels and homes all over the country. I’m about to do my first largescale install—Victory Park is using Trove Florals for its annual Easter celebration, and we’re really excited to show our capabilities. Rox Gallery, Park Lane Pantry and Armand de Brignac are a few of the brands we’ve collaborated with in the past. We’re always open to working with innovative people and trailblazing companies, and we can’t wait to see what the rest of the year has in store.