Lecia Camera AG puts out a new camera only when it has something that will transform the market. And on Jan. 13, that day of evolution has come.
Following up the 2017 M10, Leica has released the M11 to establish a new era in photography.
“We are very proud of the new M11,” said Stefan Daniel, Leica’s executive vice president technology and operations. “This camera is another milestone for Leica. Its inner workings are a completely new development, while the exterior remains true to the iconic Leica M design.”
The M11 is the most flexible M-System camera in the company’s well-established history. Combining the experience of traditional rangefinder photography and contemporary camera technology, Leica’s new product ensures photographers can express their artistic individuality through the superior optical performance of the M series and lenses.
“As we all know, the iconic Leica M-System has accompanied dedicated photographers worldwide over decades, giving them a superior tool for witnessing their time and creating outstanding pictures,” said Dr. Andreas Kaufmann, chairman of the supervisory board of Leica Camera AG, Wetzlar. “The new M11 will continue this legacy with outstanding technology, based on our experience developing cameras since 1925.”
A new digital photography benchmark, the M11 features an exclusive triple resolution sensor, expanded ISO range, dual memory options, extended battery life and a streamlined, intuitive menu system. The camera maintains the iconic look of a traditional Leica M, but its design has been further optimized to focus on efficiency and ergonomics.
What’s more, the Leica M11 is the first M model to save image files at the same time on two different storage media. In addition to the SD card slot, the camera has an internal storage capacity of 64 gigabytes, which is about half the space of an iPhone. It also axes the traditional base plate so that photographers can directly access the battery and SD card with ease.
Photographers can choose from two color finishes: black and silver. The former features a top plate made of scratch-resistant aluminum, while the latter has a classic brass top plate (making the silver about 20 percent heavier than the black option).
See also: Leica Unveils California-Cool Camera Collaboration with Vans and Ray Barbee
Photography by: Courtesy Leica Camera AG
