Immersive Art Installation 29Rooms is Now Open in Dallas

Abigail Mihalic | August 9, 2019 | Lifestyle

Created by Refinery29, 29Rooms is an Insta-wonderland with a heavy dose of art, style, culture, and activism.


This sculpture by local artist Dan Lam is the centerpiece of the Art Park containing local pieces from all locations on the Expand Your Reality tour.

There’s been a wave of pop-up museums touting an impressive amount of eye-catching, jaw-dropping moments (think Candytopia and Sweet Tooth Hotel) that have been sweeping through our beloved city - promising immersive experiences and, of course, delivering enviable backdrops for Instagram posts. 29Rooms - open now - will undoubtedly thrill social media users, but the exhibit will also encourage visitors to disconnect with their phones at times and interact with the art, themselves, as well as with others. Head to Gilley’s South Side Ballroom where 29Rooms will be on display through August 18.

Designed by female-focused media and entertainment company Refinery29, 29Rooms debuted in New York in 2015 as a Fashion Week party welcome to all. Over the past four years, 29Rooms has hosted over 100,000 visitors. The installation is composed of 29 unique rooms designed to promote creativity and introspection. Writing a note to your inner child, getting your palm read by a stranger, venturing into a crystal cave, or reminiscing in a teenage bedroom are just some of the experiences in 29Rooms.

Collaborating artists set to be on display - Kali Uchis, Carlota Guerrero, Uzumaki Cepeda, The Hoodwitch, Yvette Mayorga, NNEKKAA, hanski, Trap Bob, and the ACLU. Local artists who will also be in the mix are Dan Lam and Alicia Eggert. In fact, Eggert is contributing a billboard mural titled “Never Be.” “It is a neon sign that flashes back and forth between the statements "NEVER BE" and "FOREVER BECOME." It's meant to encourage people to avoid stasis and embrace change. Individual growth and social progress are impossible without action,” said Eggert.

We can guarantee that, upon entering the space, you'll never be the same...

Tickets from $34, Gilley’s South Side Ballroom, 214.421.2021, 1135 S Lamar St., Ste 101, Dallas,


Photography by: Refinery29