Flexpower’s plant-based muscle and joint pain relief products will help athletes—and everyone—feel better and lead a more active life.
Flexpower pain relief products can be used before or after physical activity.
“We call it the ‘Flexpower aha moment,’” says Heather Vandenberghe, CEO of Flexpower (flexpower.com). “That moment when you try the product and quickly realize your pain is gone and you feel like yourself again.”
Founded by former Cal Berkeley athlete Rasheen Smith in 2000, Flexpower has grown from a well-kept secret among professionals in the NBA, NFL, NCAA and U.S. Olympic teams into a global wellness brand that affords anyone pain relief to be able to conduct everyday activities. “Our big evolution started in 2019 when we decided to make every single product based on botanicals, to create our first all-natural products and to shift all production to being sustainable and local,” Vandenberghe says of the scentfree pain relief lotions and bath salts. “Everything we make is produced in the U.S., mostly in California, and made from naturally sourced ingredients.”
While many pain relief treatments are reactive, Flexpower products—made with special technologies and natural anti-inflammatory ingredients, like arnica, CBD and eucalyptus—can be used to relieve sore muscles pre- or post-workout, or for everyday aches and pains. “Everyone who loves our products has that ‘aha moment,’ from pro athletes who rely on our products to get them through a competition to everyone who uses Flexpower to feel good all day,” says Vandenberghe. “The product is for all ages, everyone from my daughter who plays varsity volleyball to my father who tore a bicep muscle at age 77. … Even my doctor called me recently to say Flexpower cured his back pain!”
In addition to a full range of feel-good products, from lotions to bath salts to comfy apparel, this summer, Flexpower will celebrate its coastal heritage with [email protected] thebeach events, activations and items—including a bright ombre limited-edition Everything Summer Travel Kit. Not sure where to start? Here, Vandenberghe breaks down the benefits of some of her favorite Flexpower products.
FLEXPOWER WARM LOTION
“I discovered Flexpower through this product. I had thrown out my back and nothing was able to help me move enough to get out of bed without pain. I tried drugstore brands; my doctor sold me $180 CBD lotion; I had a cortisone shot and was taking opioids for pain. My Flexpower ‘aha moment’ came when my boyfriend put this product on my back and I was able to move again. I made a point to meet the founder and convince him to bring Flexpower to the consumer market, and here we are. This is the product people will say saved them; it saved me.”
FLEX POWER BATH SALTS
“It was during my year of hip pain that I started working on the bath salts, because I love baths but I could not find anything that would ease my pain but also not dry out my skin. Working with a team here in Southern California, we took the tried-and-tested Epsom and sea salts many brands swear by, and added our magical arnica and vitamin E oil—so that our bath salts are not just soothing, but also healing and good for your skin .”
FLEX POWER SOOTHE LOTION
“This is my everyday magic potion. I struggled with hip pain for over a year and finally succumbed to surgery in September 2021. After the surgery, my orthopedist told me the damage was so severe he could not imagine how I was walking a round every day. ‘Let me tell you about Flexpower Soothe,’ I told him. This is the first of our products that I had a hand in creating with Rasheen—we wanted something all-natural, powered by arnica. I use Soothe every single morning before I get dressed and at night before bed.”
Photography by: COURTESY OF FLEXPOWER