At Modern Luxury, connection and community define who we are. We use cookies to improve the Modern Luxury experience - to personalize content and ads, to provide social media features and to analyze our traffic. We also may share information about your use of our site with our social media, advertising and analytics partners. We take your privacy seriously and want you to be aware that we have recently made changes to our Privacy Policy, which can be found here.


Fashion-Forward Twist on a DIY Favorite? Enter Hermès

Emory Parsons | March 5, 2018 | Feature Features

Dip dye your Hermès silk scarf for festival season at Hermèsmatic at SXSW
An array of dip-dyed silk scarves at the New York City Hermèsmatic pop-up.

Leave it to Hermès to make a laundry—of all things—trendy and fabulous, offering an “Hermès wash" and dip dye to update your favorite Hermès scarf. Hermèsmatic, a mod, laundromat-inspired pop-up venture designed to breathe new life into the iconic silk scarf, has made its mark in Los Angeles, Nashville, Tenn., and Washington D.C. since launching in New York City. It makes its final stop in Austin during SXSW, just in time to finish off your festival looks. Come with your own, or purchase a vintage scarf at the interactive pop-up. Colorful printed silk was adopted by Hermès as an elegant expression of equestrian heritage. Now, the French house is offering a new wave of expression. For punch of style and color that’s uniquely yours, give your scarf a metamorphosis, or discover readymade pieces from the one-of-a-kind, dip-dyed silk collection. March 9-18, 10AM to 7PM, 1512 South Congress Ave., Austin


Photography by: