Eager to engage fellow style savants by creating a platform to celebrate this common bond, Lyndsey Zorich launched shopping destination The Avenue (onlyontheavenue.com). We caught up with the fashion plate, who shares insight behind her brand, daily inspo and grand plans for the future ahead.
PORTRAIT BY CODY BESS
When did your love for fashion first begin? It began when I was a toddler, sucking my thumb, browsing the JCPenney catalog at my grandmother’s house. My grandmother had more shoes than anybody I’ve ever met, and we would spend hours poring through the pages of taffeta bow dresses, costume jewelry and shoulder pads in the daily fashion ads.
What’s the best part of your job? While I love all the pretty things, it’s the people I get to work with that make me look forward to going into the office most. It’s a small but mighty team (going 15 strong now!), and as all women, it feels like I inherited an extended family of 15 sisters I can lean on for just about anything.
Any big news to share? We launched an app! I try to put myself in our shoppers’ shoes, and I find apps to be the most user-friendly, convenient way to shop as a busy mom, so I wanted to offer our customers the same seamless experience. I still can’t believe my eyes when I see The Avenue’s icon on my iPhone next to the retailers I’ve shopped for years.
In 2021, what is style all about?Bridgerton. The show stole our quarantine hearts, and now we’re all jonesing to be Daphne. I’ve ordered too much of this Regency-era vibe for The Avenue for spring and am seeing even more romantic collars, pearl embellishments and brocade silhouettes from the fall market too.
What keeps you inspired? I’m pretty high energy and self-motivated by nature, but like everyone, I have my days. I’ve recently started a new morning ritual of waking up an hour before my kids (and I’m not a morning person) to do Pilates, meditate and pour a cup of coffee before the chaos of the day begins. It’s been a game changer in punctuating the start to my day and allowing for a more positive headspace.
What’s next? Great question! I’d venture to say an in-house apparel and home collection is in the cards sooner rather than later.