ANINE BING’s new NorthPark Center storefront launched on the heels of the L.A.-based brand’s 10- year anniversary, one of 10 stores opened globally to celebrate. We tapped Anine Bing, the eponymous brand’s founder and chief creative officer, for the inside scoop on the fashion house’s winter collection and what Dallas can expect next.
Fashion house founder Anine Bing
Why open ANINE BING in Dallas?
Dallas has been on our list for a while. We knew we had a strong, loyal base of customers from Dallas who consistently shop with us online. Also, looking at our existing L.A., NYC and Paris stores, we noticed many of our customers were from Texas! NorthPark’s sophisticated retail scene is the perfect spot for our first foray into Dallas.
Can you tell us about the brand’s winter capsule?
I am so excited about this year’s winter 2022 collection. Commemorating one decade of ANINE BING, the winter collection signifies the evolution of a heritage brand.
It presents an emotional exploration of modern femininity. A continuation of 1990s and early-2000s influences are materialized through minimalist silhouettes and abstract prints with subtle elements of rock ’n’ roll edge.
The pieces are timeless, effortless and classic, just like ANINE BING. You’ll find everyday wardrobe essentials and investment pieces for women seeking a timeless yet rebellious approach to style.
Dallas’ chic new storefront
Any exciting store happenings our readers should know about?
Just in time for opening and the holidays, we are launching an exclusive City Hat capsule—each store will have its own respective city on our bestselling Jeremy baseball cap. Dallas will be sold exclusively at ANINE BING NorthPark Center.
As we open our new doors this winter, customers can expect to see our newest arrivals from our winter collection. Our buying team put together an assortment relevant to the Dallas market and customer lifestyle that we think customers will love.
What’s on tap for 2023?
Not only will we continue our retail expansion, new store openings and enter new markets, we also have some amazing talent collaborations and partnerships planned, including an artist collaboration launching in early 2023. You can expect to see more events for consumers and, of course, more timeless pieces to elevate and enhance your modern wardrobe. 8687 N. Central Expressway, Ste. 1120, northparkcenter.com, aninebing.com
Photography by: COURTESY OF BRAND
