A swirly sea of blue sand and glittery lights beckoned fashion enthusiasts and eager shoppers who flocked to Neiman Marcus to celebrate Prada Outdoor—the highly anticipated pop-up shop. As the fashion house’s foray into a beachy-keen immersive experience, the crowd reveled in the playful immersive experience made up of sand dunes, blue and white tents and surfboards. And of course, fashion! Offering a playful mix of terry robes, beachwear and poplin galore, the latest collection transports you to the ultimate surfin’ safari. Guests delighted in the fun as the festivities kicked off with an intimate lunch followed by boisterous shopping experience. Running through Sunday, June 27th this is the perfect place to get you summer ready.
Photography by: